Terms of Use

Last updated: 26 July 2026

These Terms of Use ("Terms") govern your access to and use of the website at prakryt.com, and the Sevā AI Agent, Sevā CRM, and Sevā CMS products (together, the "Services") provided by Prakryt Technology Services ("Prakryt", "we", "us"). By creating an account, deploying an agent, or otherwise using the Services, you agree to be bound by these Terms on behalf of yourself and, if applicable, the business you represent ("you", "Customer").

If you are using the Services on behalf of a company, you confirm you have the authority to bind that company to these Terms. If you do not agree with any part of these Terms, do not use the Services.

1. Acceptance of these Terms

You must be at least 18 years old, or the age of legal majority in your jurisdiction, and capable of forming a binding contract to use the Services. The Services are intended for business use — they are not directed at consumers acting outside a trade, business, or profession.

2. Changes to these Terms

We may update these Terms from time to time to reflect changes to the Services, the law, or how we operate. If we make a material change, we'll notify registered Customers by email or through an in-product notice at least 15 days before the change takes effect. Continued use of the Services after a change becomes effective means you accept the updated Terms.

3. The Services

Prakryt offers three products, each available under its own plan structure described on our pricing page:

• Sevā AI Agent — an AI agent that answers customer queries across your website, WhatsApp, Instagram, and Messenger, and escalates what it can't resolve. Available on a free Starter plan and paid plans.
• Sevā CRM — a shared ticket inbox for your support team, available as a paid subscription.
• Sevā CMS — an AI-assisted content and publishing platform, available as a paid subscription.

Enterprise and dedicated-deployment arrangements (including private or on-premise infrastructure) are governed by a separate order form or master services agreement signed between you and Prakryt, which takes precedence over these Terms where the two conflict.

We may add, change, or discontinue features of the Services at any time. We'll give reasonable notice before discontinuing a feature you actively rely on.

4. Accounts & Registration

To use the Services you'll create an account with accurate, current information. You're responsible for safeguarding your account credentials and API keys, and for all activity that occurs under your account. Notify us immediately at support@prakryt.com if you suspect unauthorized access.

5. Acceptable Use

You agree not to use the Services to:

• Violate any applicable law, including India's Digital Personal Data Protection Act, 2023 ("DPDP Act") and other data-protection or consumer-protection laws;
• Send unsolicited bulk messages, or use a connected channel (WhatsApp, Instagram, Messenger) in a way that breaches that platform's own policies;
• Upload knowledge-base content, or configure the AI agent to generate output, that is defamatory, deceptive, or infringes a third party's rights;
• Attempt to reverse-engineer, probe, or disrupt the Services, or exceed rate limits and usage caps in a way intended to circumvent your plan;
• Use the Services to build a directly competing product.

We may suspend a specific feature or channel connection (rather than your whole account) where we reasonably believe it is being used in breach of this section, and we'll tell you why when we do.

6. Your Content & Knowledge Base

"Your Content" means the FAQs, catalog data, documents, brand tone settings, and any other material you upload to configure your agent, inbox, or CMS site. You retain all ownership of Your Content. You grant Prakryt a limited license to host, process, and transmit Your Content solely to provide the Services to you — including generating AI responses drawn from it.

You're responsible for making sure Your Content is accurate, that you have the rights to upload it, and that it doesn't contain personal data you're not permitted to share with us.

7. Your End Users

When a customer of yours chats with your Sevā AI Agent, submits a ticket through Sevā CRM, or reads a page published with Sevā CMS, we process that interaction on your behalf and under your instructions — you are the party responsible for your relationship and legal obligations toward that person ("End User"). You're responsible for making sure your own privacy notice to End Users covers the use of Sevā, and for handling any End User request that should properly go to you rather than to Prakryt.

8. Fees, Trials & Billing

Paid plans are billed monthly or annually in advance, as shown at checkout. Fees are non-refundable except where required by law or explicitly stated otherwise. Free trials convert to a paid subscription at the end of the trial period unless you cancel first — we'll remind you before that happens. If a payment fails, we may suspend access to paid features until the balance is settled. The Sevā AI Agent Starter plan remains free for as long as your usage stays within its published limits.

9. Intellectual Property

Prakryt and its licensors own all right, title, and interest in the Services, including the underlying software, models, designs, and the prakryt.com website. Except for the limited rights granted in these Terms, no other rights are given to you. "Sevā", "Prakryt", and our logos are our trademarks and may not be used without permission.

10. AI-Generated Output

Sevā AI Agent uses large language models to draft and, where you configure it to, send responses automatically. AI-generated output can be incomplete or inaccurate. You're responsible for the escalation rules, tone settings, and topic boundaries you configure, and for reviewing AI output in any context where an incorrect answer could cause harm (for example, medical, legal, or financial guidance). We don't warrant that AI-generated content will be error-free, and you agree to keep a human in the loop for decisions that need one.

11. Third-Party Channels

Connecting WhatsApp Business, Instagram, or Facebook Messenger to your agent also subjects you to Meta's own platform terms and policies. We're not responsible for changes those platforms make to their APIs, pricing, or policies, and we'll do our best to notify you of any change that affects your integration.

12. Disclaimer of Warranties

The Services are provided "as is" and "as available." To the fullest extent permitted by law, Prakryt disclaims all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We don't warrant that the Services will be uninterrupted, secure, or error-free.

13. Limitation of Liability

To the fullest extent permitted by law, Prakryt will not be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits or data, arising from your use of the Services. Our total liability for any claim arising out of these Terms will not exceed the amount you paid us in the 12 months before the claim arose. Nothing in this section limits liability that cannot be limited under applicable law.

14. Indemnification

You agree to defend, indemnify, and hold Prakryt harmless from any claim, damage, or expense (including reasonable legal fees) arising from Your Content, your use of the Services in breach of these Terms, or your violation of any law or third-party right.

15. Term, Suspension & Termination

These Terms apply for as long as you use the Services. You may stop using the Services and close your account at any time from your dashboard. We may suspend or terminate your access if you materially breach these Terms and don't fix the breach within 15 days of being notified, or immediately if your use poses a security risk or legal exposure to us or others. Sections that by their nature should survive termination — including Intellectual Property, Limitation of Liability, Indemnification, and Governing Law — will survive.

16. Governing Law & Disputes

These Terms are governed by the laws of India, without regard to conflict-of-law principles. Subject to any mandatory consumer-protection rules, the courts of Bengaluru, Karnataka will have exclusive jurisdiction over any dispute arising from these Terms or the Services. Before filing a claim, we ask that you first contact us at support@prakryt.com so we can try to resolve the issue directly.

17. General Terms

These Terms, together with any order form or plan-specific terms referenced on our pricing page, are the entire agreement between you and Prakryt regarding the Services. If any provision is found unenforceable, the rest of the Terms remain in effect. Our failure to enforce a provision isn't a waiver of it. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.

Questions about these Terms? Contact us or write to support@prakryt.com.